About
Highly accomplished Senior UX Designer with over a decade of experience leading successful projects from concept to launch, specializing in creating intuitive and visually compelling digital products. Expert in meticulously curating typography and design elements to enhance both aesthetic appeal and user experience, driving improved readability and engagement. Proven ability to translate complex requirements into user-centric solutions, consistently delivering high-impact results across diverse industries.
Work
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Summary
Currently leading the design and development of multiple WordPress plugins, including the prominent Formidable Forms, driving product innovation and user adoption for a key industry leader.
Highlights
Spearheaded the comprehensive UX/UI design for a portfolio of WordPress plugins, enhancing functionality and user engagement across diverse product lines.
Directed the design lifecycle for Formidable Forms, a leading form creation plugin, optimizing user flows and feature sets to maintain market leadership and user satisfaction.
Collaborated closely with cross-functional development teams to ensure seamless implementation of design solutions, improving product quality and accelerating delivery timelines.
Established and enforced design guidelines and best practices, elevating the overall visual and functional standards for the entire plugin portfolio.
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Summary
Contributed as a Senior UX Designer within the web squad, specializing in user testing and iterative design to enhance an international mobile recharge service and significantly boost web conversion rates.
Highlights
Conducted extensive user research and usability testing for an international mobile recharge service, identifying critical pain points and opportunities for design optimization.
Implemented numerous data-driven design iterations based on user feedback, directly contributing to a notable increase in the conversion rate on the web platform.
Collaborated effectively within an agile web squad to integrate user-centric design solutions, improving overall product usability and performance for a global user base.
Utilized insights from A/B testing and analytics to refine user flows and interface elements, optimizing the user journey and enhancing key performance indicators.
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Summary
Designed a customizable multi-currency platform with a real-time cross-border payments network and managed treasury services for financial institutions, while also overseeing a junior designer.
Highlights
Led the end-to-end UX design for a highly customizable multi-currency platform, streamlining complex financial transactions for major institutions including banks, e-wallets, and fintech companies.
Developed intuitive interfaces for real-time cross-border payments and comprehensive treasury services, significantly enhancing user efficiency and reducing operational friction.
Collaborated with product and engineering teams to translate intricate financial requirements into user-friendly design solutions, ensuring both compliance and scalability.
Mentored and provided direct guidance to a junior designer, fostering their professional development and contributing to the overall design team's capabilities.
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Summary
Operated as a Senior UI/UX Designer within an agile environment, delivering comprehensive design products for a diverse client portfolio, including prominent brands like Coty (Wella), Aspire, Ocrolus, and ContentIQ.
Highlights
Designed compelling user interfaces and experiences for a diverse portfolio of clients across various industries, including beauty (Coty/Wella), financial services (Ocrolus), and content management (ContentIQ).
Collaborated closely with cross-functional agile teams, including developers and product managers, to translate client business objectives and user needs into effective design solutions.
Contributed to the full design lifecycle from initial concept and wireframing to prototyping and final implementation, ensuring design consistency and adherence to brand guidelines.
Improved product usability and client satisfaction by delivering high-quality, user-centric designs that met specific project requirements and exceeded expectations.
Skills
UX/UI Design
Interactive Prototyping, Visual Design, Graphic Design, User Research, Usability Testing, Information Architecture, Wireframing, Interaction Design, Typography, Readability, User Experience Optimization.
Design Methodologies
Agile Methodologies, Design Sprints, User-Centered Design (UCD), Design Thinking.
Soft Skills
Attention to Detail, Presentation Skills, Time Management, Active Listening, Facilitation, Cross-functional Collaboration, Client Management, Mentorship.